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¿Cómo se calcula?
Al bajar el precio, el costo del producto sigue igual, así que el descuento sale completo de tu margen. Para ganar la misma utilidad bruta debes vender más unidades: aumento necesario = descuento ÷ (margen − descuento). El nuevo margen = (margen − descuento) ÷ (1 − descuento). Margen y descuento se miden sobre el precio de venta.
Datos que necesitas
- Margen bruto actual — (Precio − costo) ÷ precio.
- Descuento que quieres aplicar
Ejemplo resuelto
Con estos datos de referencia:
| Margen bruto actual | 35 % |
| Descuento que quieres aplicar | 10 % |
el resultado es:
| Aumento de ventas necesario (unidades) | 40 % |
| Nuevo margen bruto | 27,78 % |
| Por cada 100 unidades que vendes hoy, debes vender | 140 unidades |
Preguntas frecuentes
¿Qué datos necesito?
Necesitas: Margen bruto actual; Descuento que quieres aplicar. Si no tienes alguno a mano, la calculadora trae valores típicos de una pyme chilena para que veas un ejemplo.
¿Sirve fuera de Chile?
Sí. Este cálculo no depende de leyes chilenas: ingresa los montos en la moneda de tu país y los resultados se leen igual.
¿Es gratis?
Sí, es gratuita y no necesitas registrarte. Los datos que ingresas se quedan en tu navegador; no se envían a ningún servidor.
¿Puedo tenerla en mi sitio web con mi marca?
Sí. Puedes insertarla en tu web con tus colores o pedirnos una versión adaptada a tu negocio en CalculaPyme a medida.