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¿Cómo se calcula?
Parte de tu meta de ventas del mes y la divide por el ticket promedio para saber cuántas ventas necesitas. Luego "sube" por el embudo usando tus tasas de conversión: oportunidades = ventas ÷ tasa de cierre, leads = oportunidades ÷ tasa lead→oportunidad y visitas = leads ÷ tasa visita→lead. Todos los resultados se redondean hacia arriba porque no existen medias ventas ni medios clientes.
Datos que necesitas
- Meta de ventas mensual
- Ticket promedio por venta — Monto promedio de cada venta cerrada.
- Visitas → lead — De cada 100 visitas a tu web o perfil, cuántas te dejan sus datos o escriben.
- Lead → oportunidad — Leads que llegan a pedir cotización o reunión.
- Oportunidad → venta (tasa de cierre)
Ejemplo resuelto
Con estos datos de referencia:
| Meta de ventas mensual | $10.000.000 |
| Ticket promedio por venta | $250.000 |
| Visitas → lead | 3 % |
| Lead → oportunidad | 30 % |
| Oportunidad → venta (tasa de cierre) | 25 % |
el resultado es:
| Visitas necesarias al mes | 17.800 |
| Leads necesarios | 534 |
| Oportunidades necesarias | 160 |
| Ventas necesarias | 40 |
| Conversión total (visita → venta) | 0,22 % |
| Visitas por día (30 días) | 593 |
- Para bajar las visitas necesarias puedes subir el ticket promedio o mejorar cualquier tasa del embudo.
- Mide tus tasas reales con 2–3 meses de datos antes de fijar metas.
Preguntas frecuentes
¿Qué datos necesito?
Necesitas: Meta de ventas mensual; Ticket promedio por venta; Visitas → lead; Lead → oportunidad; Oportunidad → venta (tasa de cierre). Si no tienes alguno a mano, la calculadora trae valores típicos de una pyme chilena para que veas un ejemplo.
¿Sirve fuera de Chile?
Sí. Este cálculo no depende de leyes chilenas: ingresa los montos en la moneda de tu país y los resultados se leen igual.
¿Es gratis?
Sí, es gratuita y no necesitas registrarte. Los datos que ingresas se quedan en tu navegador; no se envían a ningún servidor.
¿Puedo tenerla en mi sitio web con mi marca?
Sí. Puedes insertarla en tu web con tus colores o pedirnos una versión adaptada a tu negocio en CalculaPyme a medida.